Friday, October 30, 2009

Lee: "Make History" Photo Campaign - Asia Pacific

Lee's Make History Photo Campaign

http://www.makehistory-ap.com/index.html

101 Photo Gallery


Award Presentation Ceremony

The pinnacle of the LEE "Make History" campaign was a glamorous award presentation ceremony held in Shanghai, China on September 12, 2009. Celebrities, top models and fashion icons from across the Asia Pacific brought massive star power to this event, as we toasted 120 years of LEE making history!

WINNER:
LOVE

"Love Hurts"

ZEAY, 15, Caloocan (Philippines)

The grand prize went to Zeay from the Philippines, whose piece entitled "LOVE" depicts a tattoo of "love" on a young man's tongue. This piece captures the "Make History" spirit of daring to explore new ground, willing to be different and capturing that truly magic moment to share our true life stories. The winner will receive $40,000 USD and fabulous gifts from LEE.

Mr. Aidan O'Meara, President of VF Asia, gave awards to the winner-Philippine-Love

LEE "Make History" would not have been possible without the enthusiasm, honesty and courage of its participants, whose youthful verve and dauntless spirit match LEE's passion for innovation and difference. Their voices have truly made LEE's 120th Anniversary celebration a party to remember!

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